Toby’s Story

This little doodle has oodles and oodles of stories to tell. If this dog could bark, he would surely say…

This sketch is a dream nearly 45 years in the making. Drawn from the heart and hands of our founder, Carla Moser, when she was just 10 years old. She perfected every curve and would leave her famous dog drawing behind on napkins, notebooks, cards and just about any surface that absorbed ink as she doodled and dreamed.

Carla’s affinity and knack for caring for animals (being a “dog whisperer”) was ingrained into her from the start. She was always the kid in the barn. A pig on each side. Sitting amongst the chickens. Taking the mice home. Saving the cats. This is where the foundation of who she is began.

From there it grew into becoming a teacher for nearly 30 years. While teaching, she brought dogs into the classroom. Helped owners train their puppies, corrected dog behavior issues for friends, and adopted more dogs of her own. She soon became known for “fixing” dogs and helping owners and pets become peaceful in their homes and confident in their leadership. 

As this side-passion for helping dogs and owners unfolded, she saw that the same lessons she taught in the classroom could be applied to teaching dog owners; yes—dog owners. Establish boundaries. Create Structure. Be Disciplined. 

Eventually the demand and need for training and programs for dogs and owners grew beyond her wildest dreams. So, she took a leap and with that sketch she created so many years ago, Doggieology101 became a place to bring out your dog’s very best. 

Since she started Doggieology101, Carla has left an indelible mark on thousands of dogs and owners throughout the Midwest. And it all started with just a little doodle sketch!